How One Entrepreneur Turned Crisis into Opportunity—and Led the Way
In the world of small business, opportunities often hide within challenges. Entrepreneurs who succeed are those who see what others miss, act decisively, and persist in the face of resistance. Jordan Hosey, a real estate entrepreneur in Birmingham, Alabama, is the perfect example of this spirit.
During the chaos of the COVID pandemic, Jordan didn’t just adapt—she innovated. What started as a temporary solution to meet a housing need quickly grew into something far bigger: Buck Creek BNB, Helena’s first boutique hotel.
Here’s how she did it.
Seeing the Need: Innovation in Action
When COVID disrupted supply chains, construction timelines, and housing markets, a clear need emerged: temporary housing for families caught in transition. While many saw only problems, Jordan saw an opportunity.
She rented properties, turned them into short-term rentals, and provided relief to those in need of flexible lodging. It wasn’t just a quick fix—it was a smart business move. As demand grew, she scaled the operation to nine properties in just six months.
Facing Resistance: Turning Pushback into Progress
As Jordan’s business flourished, the growing visibility brought challenges. Local resistance emerged. Copycats flooded the short-term rental market, attracting the wrong tenants and giving the business model a bad name. Neighbors grew concerned. City officials stepped in, threatening to shut things down.
Most people might have walked away, but not Jordan.
Instead of fighting back with emotion, Jordan approached the issue with professionalism and data. She didn’t try to win over the city council or the bank with profits alone. Instead, she presented hard evidence—data showing a real demand for lodging in Helena. She proved her business was filling a legitimate gap in the market, one that benefited the city as a whole.
Her response transformed a challenge into a groundbreaking opportunity.
Building Something Bigger: The Birth of Buck Creek BNB
Jordan’s resilience and vision led to her most ambitious project yet: Buck Creek BNB, the first boutique BNB/hotel in Helena.
What makes this project extraordinary?
- It’s not located in a commercial zone but in Helena’s beloved Old Town, overlooking the scenic Buck Creek Park.
- It caters to families, travelers, and locals alike, providing a unique place to gather, celebrate, or simply unwind close to home.
- It’s a direct response to a need Jordan identified—better lodging options without sacrificing community values.
By collaborating with city officials, listening to neighbors, and thinking long-term, Jordan built something that both the community and visitors love.
Lessons for Entrepreneurs: What You Can Learn from Jordan Hosey
Jordan’s story offers powerful lessons for small business owners:
- See Challenges as Opportunities.
Where others saw chaos during COVID, Jordan saw a need and acted on it. Pay attention to pain points in your industry—they’re often the seeds of your next big idea. - Lead with Data, Not Emotion.
Facing resistance? Don’t just defend your business—prove its value. Collect data, show demand, and demonstrate how your work benefits the bigger picture. - Persistence Pays Off.
Obstacles will come, but they don’t have to stop you. Jordan didn’t give up when the city pushed back; she innovated and created something even better. - Think Long-Term.
Building Buck Creek BNB wasn’t just about profit—it was about solving a problem and leaving a lasting impact. Great businesses serve people first.
The Bigger Vision: Collaboration and Community
Jordan’s entrepreneurial journey doesn’t stop with Buck Creek BNB. Her long-term vision is to make real estate transactions less stressful by streamlining the process through collaboration and community. Her HBH Hub, a one-stop real estate concierge service, is set to revolutionize how people buy, sell, and manage property.
It’s a reminder that great businesses aren’t built on quick wins. They’re built on solving real problems with creativity, purpose, and resilience.
Final Thoughts: What’s Holding You Back?
Jordan Hosey’s story is a masterclass in courage and clarity. She saw a need, worked hard to meet it, and pushed through resistance to create something extraordinary.
So let me ask you:
- What opportunities are you overlooking because you’re too focused on the problem?
- What’s holding you back from taking action on your big idea?
Fear and excuses will never feel as good as creating something that changes lives—yours included. Be bold. Be persistent. And like Jordan, turn challenges into opportunities that leave a lasting impact.
Ready to hear more about Jordan’s inspiring journey and actionable strategies? Listen to the full podcast episode now!
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